Leaflets are an incredibly popular and effective way of promoting your business. However, it would probably be an understatement to say they can be a little tricky to get the ‘perfect’ leaflet. With that said, here are our top 5 ways to make sure you get the results you want when it comes to creating leaflets:
Don’t be boring and be original. Make sure your leaflets stand out, especially if you have strong competition. A quick Google search could give you tonnes of inspiration if you are struggling to get started. A vast range of online templates or design kits can help keep things looking professional, even if you don’t have the keenest eye for design. Design and print businesses can help with initial concepts through to the final designs.
A GOOD BRIEF
When out-sourcing your leaflets, it is crucial that you give the best brief you possibly can. From colours to styles, fonts to images – whatever ideas you have, make them be heard. Some specific ideas may be difficult to explain, but giving the designer as much information as possible means they can do a good job. The “whatever you think works best” approach could lead to crossed wires or unhappy results.
This is an important one, particularly for company logos and branded artwork. Be sure to pass on your logo files in the highest resolution you can, this prevents your logo looking ‘grainy’ and low quality. Put simply, the more pixels the better! When creating logos, or having them created, you should always receive a ‘.PNG’ (portable networks graphic) version with a transparent background – this means you can overlay your logo without having a big hideous box around it! This makes a huge difference in the final designs.
KNOW YOUR BRAND
Leaflets represent your business, company and brand. Not every business will have a strict set of ‘brand guidelines’, but developing things like company colours and fonts can help with brand recognition. This means your leaflets will be in-keeping with your other advertisements that people see online, at events or on social media for example. Not only that, but creating a custom ‘template’ will make it quicker and easier for a designer to produce future leaflets and variations.
WHAT ARE YOU SAYING?
Every leaflet needs to have a purpose. Think about where they will be, who will see them and what message you are trying to get across. If you are trying to create brand awareness, then perhaps a simple design with your logo and company overview is all you need. If you are trying to advertise a particular offer or event, then something striking may grab people’s attention. Your leaflets should be designed with purpose. Some businesses make the mistake of cramming too much information onto their leaflets, which can be difficult to read and off-putting for some viewers – this could often do more damage to your brand than good.
So there we have it, our first ever blog! We hope you found these tips helpful for creating your next batch of leaflets. If you have any questions or would like to know how Websites & Print could help with your leaflets, don’t hesitate to get in touch!