A business website in undeniably important in today’s digital world. As we work with a range of clients to assist with their websites, we see a recurring theme with the changes we need to make in order to improve their online presence. In this blog, we want to share the top 3 ways to immediately improve your website.
One of the easiest ways to improve your website is by giving it a bit of a makeover. You can often spot an out-dated website by its design; a lack of colour and basic fonts are a tell-tale sign. Adding some branded colours and modern fonts that match your brand will help massively in improving your overall look. Incorporating videos and images could help your site become more immersive and engaging to the user, which helps to keep people on your page, reducing bounce rates and improving your SEO (Search Engine optimisation) results.
Another key way to improving your website is a re-think on your layout. In the early days of website creation, our computers and browsers struggled to load websites that were too busy. This meant we had to keep our sites super basic, with people often resorting to single-page websites, or static pages that did not scroll. Nowadays however, the obvious improvements in technology and bandwidth means we can include a lot more on our pages, and how we do this is crucial. Your website should be easy to navigate; page names and navigation bars allow the user to find the information they need.
In terms of the pages themselves, a recurring theme or layout will help users to become familiar with your site and help build a level of branding. Some of the more cutting edge sites keep designs and text simple, but hold an immersive design with animated content and responsive scrolling. Whilst images and videos are important ‘rich media’ files for your website, ensuring you don’t overload the page in a way that crowds your pages or becomes too confusing for your user to follow is something very important to consider.
Another important thing to think about is your content – the stuff that is actually on your website! From blogs to video tutorials, you have to think about WHY people are landing on your website, and what they expect to see. Your content has to hold some level of value to your audience, providing information or help where possible.
Make sure that your copy (text on your website) is up-to-date, reads well and is easy to understand. If you are hosting videos on your website, or embedding YouTube links, run regular checks across your site to make sure the videos load quickly enough and that all links are working. When we audit the pages of new clients, many businesses are surprised to find the number of links on their site that have expired, this is often down to domains expiring, or things like YouTube videos being taken down which then presents the user with errors when trying to watch videos. Not only does this cause frustration for the user, but it also decreases your ranking on Google search results, making it more difficult for people to find out about you in the first place.
So there we have it, our top 3 ways to immediately improve your website! If you are looking for help on improving your website, redesigning pages or need a hand with adding content to your site, then feel free to drop us a message. We’ll be more than happy to help!